Iconic Then Iconic Now
For more than a century, Cadillac has been driving innovation and setting the standard of American luxury. Explore the history of an icon and learn how Cadillac is continuing to reimagine what is possible.
Cadillac Iconic Then, Iconic Now in Cartersville, GA
SPARKING A REVOLUTION
Cadillac introduced the industry's first electric starter in 1911. Over a century later, Cadillac continues to push boundaries with an expansive lineup of groundbreaking electric and gasoline vehicles.
A TIMELESS SYMBOL
The original Cadillac emblem was inspired by the family crest of Antoine de la Mothe Cadillac, the founder of the city of Detroit. Over the last 123 years, the Cadillac Crest has continued to evolve to reflect the changing times. The most recent streamlined, monochromatic version points toward an all-electric future.
GROUNDBREAKING TECHNOLOGY
In 1954, Cadillac became the first carmaker in the world to standard-fit all models with power steering. Continuing its legacy of innovation, Cadillac offers vehicles with Super Cruise® driver assistance technology.
MORE THAN A STYLISH CAR
The 1964 Cadillac Series 62 Coupe combined style with power, boasting an all-new V8 engine with more horsepower and torque. Today, LYRIQ-V is the quickest Cadillac ever made, offering a stunning 615 horsepower and a 0 to 60 time of just 3.3 seconds with Velocity Max.
A CENTURY OF POWER
In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. In the modern era, Cadillac offers a full V-Series lineup of both electric and gasoline models-characterized by powerful performance, sharp handling and distinctive styling.
EYE-CATCHING DETAILS
The soaring tailfins of the 1959 Eldorado Biarritz were the epitome of postwar, jet-age optimism. The tailfin design has evolved into a striking skyscraper signature that lends every modern Cadillac a distinctive look.
A VEHICLE FOR CHANGE
In 1915, the first mass-produced V8 engine was introduced in all Cadillac models. In the modern era, Cadillac offers a full V-Series lineup of both electric and gasoline models-characterized by powerful performance, sharp handling and distinctive styling.
A SMOOTH RIDE
In 2002, the world's fastest-reacting suspension technology-Magnetic Ride Control-was first introduced on the Cadillac Seville STS. Today, Cadillac Escalade is the only full-size luxury SUV to employ Magnetic Ride Control technology.
DEDICATION TO RELAXATION
For over 100 years, Cadillac has prioritized luxurious, refined driving. That dedication to comfort lives on with the available Executive Second Row Seating Package on ESCALADE IQ-offering first-class luxury for second row passengers.
ALWAYS LOOKING FORWARD
In 1959, the Cyclone concept car drew heavily from the futuristic aerospace designs of the era. Now, the evolution of Cadillac luxury meets the future of high-velocity performance with the ultra-modern vehicle concept, Opulent Velocity.
